Lower Middle Market Private Equity Explained: Founder Exits and Control
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About this Episode
JJ Barto, Partner at Broadwing Capital, shares insights on lower middle market private equity and what it means for founder-operators considering their first institutional capital transaction. With more than 20 years of experience investing in privately held companies, JJ brings an operator-first mindset to private equity, emphasizing discipline, partnership, and long-term value creation.
Key Highlights: - What lower middle market private equity really means ($5-50M EBITDA) - First-time institutional capital: working with founders who've never sold - The emotional and identity challenges of selling your business - How tariffs and uncertainty affect deal flow and valuations - Private equity vs. family office investment approaches - Preparing for an exit: founder intention planning
About JJ Barto

JJ Barto
Partner, Broadwing Capital
JJ Barto is a Partner at Broadwing Capital, a Dallas-based lower middle market private equity firm focused on building durable businesses alongside management teams. With more than 20 years of experience making direct investments in privately held companies across family offices and independent sponsor roles, JJ specializes in first-time institutional capital transactions with founder and family sellers.